Advertising + Marketing
Data-Driven Strategy
Our advertising and marketing services are managed with an approach that optimizes return on investment (ROI). We utilize data-informed strategies that produce the greatest return for the least amount of money.
We can advise you where to spend your money and avoid antiquated “spray-and-pray” advertising techniques through market and channel data analysis.
Featured Advertising & Marketing Projects
Mountain Cabin Retreat
Website + Marketing + Advertising + Strategy
- +21% Increased Room Revenue in 2022 over 2019 pre-pandemic room revenue (was +9% in 2021)
- +43% New Website Traffic
- The email click-through rate is 10% higher than the industry average
“Constellation Creative is so delightful to work with and is always watching out for our business and teammates. The broad and high level of experience they have covered all the angles, helps us recognize new opportunities for growth, and launches our business to the next level.”
-Elisa Keir, General Manger, Corkins Lodge
Physical Therapy
Marketing + Website + Strategy
- +75% Organic Search Traffic
- +36% New Website Trafic
“Maresa has been wonderful with our website, SEO and marketing. When we switched over to her, we had been with another group that was charging way more, but we barely got any new clients from. Immediately upon switching to her, she adjusted our website to optimize SEO, as well as make sure it was HIPAA compliant.
She recently re-did our website and we are getting significantly more new patients and leads than previously. She is easy to work with and always open to our ideas. Highly recommend!”
Kara Mortifoglio, PT, DPT, WCS — Co-Owner
Countertop Fabrication
Website + Advertising
- +59% New Website Traffic in the first year
- +42% New Website Traffic in the second year
- +30% New Website Traffic in the third year
“Our website paid for itself after just 2 months of going live. With additional advertising and ongoing updates, we have seen revenues increase 10% each year.”
“Maresa really took the time to understand our business and what is unique about our products and services.”
-Mary McGarrity & Curt Richter; Owners, United Stoneworks
Strategies to Make Google Happy
Search Engine
Optimizations & Marketing
Are you ready to increase your website leads and qualified website traffic?
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) can get your website and message in front of the right target market. In the world of digital marketing, Google is the 900-pound gorilla and we’ve developed tested strategies to get Google’s visitors to click on your website.
SEO
Search Engine Optimization
We bake SEO into every new website we develop.
We can also optimize existing websites to improve their performance. Our average customer experiences a minimum 20% increase in website traffic.
We will thoroughly audit your website and provide a detailed report outlining areas for improvement, along with recommendations on how to enhance them. Then we can work with you to implement the changes together and minimize costs. Most SEO firms charge around $1500/month minimum, and we can perform these services for a one-time fee, much less than the annual contracts required by other firms.
SEM
Search Engine Marketing
Google’s search dominance makes advertising on Google one of the most effective and cost-efficient ways to drive new, qualified website traffic.
We offer affordable starter Google Ads Campaigns starting at reasonable rates.
Our rates start at half the $2000+ required by our competitors. Our campaigns typically pay for themselves within the first six to 12 months.
For some of our clients, this is the only advertising they do to sustain continual growth.
We Heart E-Mail Marketing
Best Return-on-Investment
The stats on email marketing are staggering: according to a study, email marketing makes $36 for every $1 spent.
We encourage you to think of your email list as a form of marketing currency. After all, data is the currency of the internet. In our experience, well-managed email campaigns pay the highest dividends of all digital marketing initiatives.
Content is King – Context is Queen
Content Marketing
Words matter. The better your content, the better your marketing. A developed content strategy and consistent brand voice can help your business grow.
Writing marketing copy can be difficult. Some people find it difficult to “brag” about their business. Let us shine the light on what makes your business unique.
Content marketing with the correct voice should be consistent across all of your customer communications including: email newsletters, website copy, social media content, videos, photos, graphics, and branding.
We also don’t recommend relying on AI-generated content, as Google penalizes this practice. Human-written content is always superior.
Google Reviews & My Business
Google My Business is the location where your business shows up on Google Maps in search. This is where your customers can leave you reviews, an essential part of building trust in potential new customers.
A well-optimized Google My Business page can play a critical role in SEO.
Sometimes, these listings contain the wrong address or information, or are duplicate listings. We have been working to fix and optimize Google Business listings since the feature’s inception in 2014, and can work closely with Google to ensure your listing is accurate.
Social Media
A sound social media strategy can enhance your brand and sales. It can engage and entice potential new customers.
The targeting tools available to marketers on social media are incredible, and this means your message can reach the exact right people at the right time. This can convert to sales.
Social media is now largely a pay-to-play proposition for businesses and organizations, so prepare to put some dollars behind your posts if you want to make any traction.
Results-Driven Data-Informed Strategy
We developed a Digital Marketing Return-on-Investment (ROI) model from our 25+ years of experience. This model focuses on high return-on-investment initiatives by integrating a data-informed approach to content and channels. As a general rule, we follow this ROI chart to map out how to approach marketing and advertising priorities.
We know that the Sales Funnel is old-school, but so are many of our clients. And we speak a language that business owners understand: revenue via return on investment. Also – we really like rainbows (and unicorns).
Advertising & Marketing Projects
Other Marketing Clients
Curating Creative Connections
We tend to be generalists and have been in business long enough to know that we cannot do everything as well as someone who is a specialist. As a long-time industry leader, our creator, Maresa, has national, New Mexico, and Albuquerque connections in various specialties. If our expertise isn’t adequate for your project, we’ll recommend another trusted vendor to help you achieve your marketing goals and quality standards.
Social Media
Public Relations
Revenue Management
Photography