ABout
May – 2020
I want you to note this date. ↑
This is when I made this revised website live.
A few months after the Coronavirus COVID19 pandemic and quarantine.
This website represents the second and more actualized version of a dream. A dream to create my own world. To work with the most amazing partners, clients, and friends. To help small businesses and enjoy the work and the people.
This rebirth is a direct result of the Coronavirus closures. My other dream (as the new VP of a hospitality consulting firm) imploded along with all hospitality businesses in March 2020.
So here is version 2.0 of ConstellationCreative.Com. Launched. On this day the 20th of May in the year 2020.
I look forward to working with new clients and helping more small businesses achieve growth goals.
Warm Regards,
Maresa
Past Experience
Scroll to explore a constellation of my career. To see a more linear version with details visit my LinkedIn Profile.
Today - 2017
Principal Owner
Constellation Creative
2020
Vice President of Marketing & Business Development
Dragonfly Strategists
Business Type: Hospitality Consulting Firm
Industry: Hospitality & Hotels
Functions: Marketing, Websites, Audits, Evaluations, Content, Social Media (Continue to serve as Executive Marketing Consultant)
2020 - 2017
Outreach Supervisor / Creative Director
New Mexico Educational Assistance Foundation
Business Type: Non-profit
Industry: Education & Finance
Functions: Website Design & Development, SEO, SEM, Marketing, Advertising, Graphic Design, Public Relations (Continue to contract for marketing SEM services)
2017 - 2011
Senior Communications & Creative Director (aka Corporate Cowgirl)
Heritage Hotels & Resorts
Business Type: Hotels, Restaurants, Bars, Nightclubs, Spas
Industry: Hospitality & Tourism
Functions: Strategic Integrated Marketing Plans and Campaigns, Experience Design, Digital & Interactive Marketing, Creative, Branding & Advertising , Public Relations, Community Relations (Continue to contract for Nativo Lodge Artist Rooms curation and coordination)
2016 - 2010
District 12 Governor, NM Board of Directors President + More
American Advertising Federation
Business Type: Non-profit Industry Organization
Industry: Advertising
Functions: Volunteer leadership for the local New Mexico club and the District 12. Board development, event coordination and promotion
2011 - 1997
Interactive & Design Manager
Albuquerque Convention & Visitors Bureau (Visit Albuquerque)
Business Type: Non-profit Destination Marketing Organization
Industry: Tourism
Functions: Developed, designed, managed, and produced collateral, interactive advertising, websites, video, and e-mail marketing.
Awards
I’m not proud of it now but I used to be a self-described “Awards Whore.” Here are some of the awards I’ve won in my past life, working for incredible organizations with amazing teams and vendors.
HSMAI Adrian Awards
Hospitality Sales & Marketing Association International produces the largest and most prestigious hospitality competition recognizes outstanding advertising and public relations campaigns.
• 2016 Silver Adrian Award – Public Relations Innovation – Nativo Lodge Artist Rooms
• 2009 Best in Show Adrian Award – Web Marketing – Holiday Video “Life of a Brown Paper Bag”
• 2009 Platinum and Gold Adrian Awards – Holiday Video “Life of a Brown Paper Bag”
• 2009 Bronze Adrian Award – Summer Affordability Campaign
• 2007 Gold Adrian Award – Albuquerque Website www.itsatrip.org
40 Under Forty
Issued by Albuquerque Business First
Honored to be among the 40 of the most outstanding young professionals in New Mexico selected out of the most competitive applicant pool to date of over 400 applications in May 2013.
NMHA Top HAT Awards
New Mexico Hospitality Association won for “Most Innovative Promotion” two years in a row.
2016 – Won for Nativo Lodge Artist Rooms which has a 37% higher ADR than other rooms and resulted in $1.3 Million News Ad value in media stories
2015 – Won for Eldorado Hotel & Spa Lobby Lounge Naming Contest promotion which generated 670+ entries and 10,300+ website votes over a 9 week timeframe and resulted in 250+ people attending the open house and name reveal.
Many More Awards
To see how obsessed I used to be with awards see LinkedIn.
Now I am more focused on the proven ROI I can provide to clients.
Competencies
I love learning new things. I also love lists. So here are some lists of applications I use and new things I am learning… this list is outdated instantly because I’m already learning new things.
Web + Email
AddEvent
Constant Contact
Divi
Drupal
Eventbrite
GoDaddy
HTML
Hubspot
MailChimp
Proprietary Systems
Squarespace
Wix
WordPress
Zapier
Zoho
Zoom
Google + Social Media
Google Ads
Google Analytics
Google Maps
Google My Business
Google Search Console
Google Tag Manager
Facebook
Instagram
LinkedIn
Pinterest
TripAdvisor
Twitter
Yelp
YouTube
Design & Editing
Adobe Creative Suite:
Photoshop
Illustrator
InDesign
Acrobat
Premiere Pro
Lightroom
Adobe Spark Post
Microsoft Office:
Word
Powerpoint
Excel
With Profound Gratitude
Mentors & Idols
I’m so grateful to have the experience of working with some amazing people, incredible organizations, and knowledgable vendors. I wouldn’t be able to offer services to businesses without having had learned some hard and painful lessons over the years. A huge thank you to everyone who has shaped my career and touched my life.
Influential Books
Here’s a list of the most influential books of my career.
“Radical Careering” by Sally Hogshead
“Strategic Doing: Ten Skills for Agile Leadership” by Morrison, Hutcheson, Nilsen, Fadden and Franklin
“The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking” by Tom Monahan
“There is no more B2B or B2C: It’s Human to Human, H2H” by Bryan Kramer
“Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace” by Gordon MacKenzie
“It’s Not How Good You Are, It’s How Good You Want to Be” by Paul Arden
“Book from the Ground” by Bing Xu
Curating Creative Connections
I am smart enough to know that I can’t do everything as well as someone who is a specialist. As a long-time industry leader, I have national, New Mexico, and Albuquerque connections in a variety of different specialties. If my expertise isn’t adequate for your project I’ll recommend another trusted expert to help you achieve your marketing goals and quality standards.