SEO + SEM
Is your website helping or hurting your business?
Whether you need a brand new website written and designed from scratch or simple content updates to comprehensive audits and UX adjustments, we can do it all.
I launched my first website in 2001 and have designed and created content for dozens of websites in the past 20 years.
Check out this article I wrote about the Top 10 Website UX Essentials. Please make sure your website complies with all of these best practices.
Sometimes starting from scratch is the best thing to do. I offer full-service website design & development services. I ensure that SEO and mobile responsive websites are baked into the design.
Not ready for a new website? I’ve worked on multiple platforms to perform website content and SEO updates including WordPress, Squarespace, Drupal, Wix, and proprietary content management systems.
How is your website’s experience design? Can your users easily find what they are looking for? Is your website compliant with changing privacy and accessibility guidelines? With a comprehensive website audit, I can uncover problems and provide solutions.
No business should ever have its website held hostage by a lack of access and essential information. Upon the completion of your new website, Constellation Creative will ensure you have full administrative access not only to your website content management system but all other associated website systems and programs. Additionally, you will be given a drive with all of your original photos and graphic design files as needed.
SEO + SEM
Ready to really start attracting traffic to your website? Search Engine Optimization (SEO) and Search Engine Marketing (SEM) can get your website and message in front of the right target market. Are you ready to increase your website leads and qualified traffic?
I’ve been involved with a variety of small to large Google Ads Campaigns and can show how this is one of the very best and most cost-effective ways to drive new qualified traffic to your website. Through thorough Analytics & Reporting, I’ll show you how your website and advertising is performing.
Are you using data to inform your marketing and advertising or going with the old tried and true “Spray and Pray Advertising Method?” Digital marketing trackabaility enable you to see your true Return on Investment for the money you are spending.
UX + UI
User Experience & User Interface Design
Is your customer journey on the right track? The right user experience on your website and digital marketing can help convert lookers to bookers.
The stats on email marketing are staggering: according to an eMarketer study, the median email marketing ROI is 122%.
Social Media Strategy
Strategies for Success
I specialize in setting up new social accounts and developing an executable strategy for engagement on social media.
Branding & Marketing Strategy
Whether you are starting a new business or wanting to grow an existing business, data should drive the decisions you make.
Taking the time to truly understand your target market’s wants, needs, and behavior leads to better decisions.
I’m here to help you organize your data and am able to help get all stakeholders on the same page. Together we can develop actionable marketing and advertising plans.
- Executive/Board Marketing Retreats
- Analysis, Reporting, Budgeting
- ROI Assessment & Strategy
- Integrated Campaigns
- Competition Analysis
- Market Positioning
- Audience Persona Development
- Graphic Design & Identity
Content is King, Context is Queen
Words matter. The better your content, the better your marketing. A developed content strategy and consistent brand voice can help your business grow.
Writing marketing copy can be difficult. Some people find it difficult to “brag” about their business. Let me shine the light on what makes your business unique.
As a general rule I follow this ROI chart to map out how to approach marketing and advertising priorities.
I love helping businesses improve their marketing, design, and digital presence. See my portfolio for examples.