Speaking + Presentations
Our Creator/Owner, Maresa Thompson, develops comprehensive presentations on relevant topics for conferences, conventions and luncheon keynotes.
Educating + Entertaining
Speaking Engagements
Since 2007, Maresa has presented at marketing, advertising, and tourism conferences, luncheons, conventions, and events … and before that, she was in Poetry Slam.
“We had the largest post-COVID attendance for this presentation and got feedback from our members that it was entertaining and informative.”
Lisa Verkamp, AAF-Evansville
“That was really great insight and info to share with us. And for as dry as GA4 info is, I thought you were very engaging and easy to listen to.”
Maggie S., Sioux Falls, AAF-South Dakota
Recent Presentations
Maresa’s current presentations are also available on our blog so the attendees can easily download the information for future reference.
Top 10 Website/UX Essentials
I’ve spent nearly 20 years developing websites for large non-profits and small businesses. I can’t believe that there are professionals who aren’t doing some extremely basic things for their website clients. Because I ended up explaining this repeatedly, I wrote this...
How to Become an In-House Marketing & Creative Renegade
By Maresa Thompson Working in-house presents particular challenges for marketing and creative professionals. Often you are a department of one or very few with an enormous amount of tasks and responsibilities. Juggling different priorities, deadlines, and...
Google Analytics 4 Tips
How to Cope with Google Analytics 4 Google Analytics 4 is a Game of Hide & Seek and Goodbye DIY Everyone is being forced to adopt Google Analytics 4 (GA4) as the much beloved Universal Analytics (UA) is going away on July 1, 2023. Your choices are as follows:...
Speaking Engagements
Here’s a history of Maresa’s past speaking engagements.
- 2026: “Brand Analytics: The Metrics Behind The Message” Society for Marketing Professional Services – Albuquerque, New Mexico
- 2023: “New Data-Informed Marketing with Google Analytics 4” New Mexico Governor’s Conference on Tourism & American Advertising Federation – South Dakota Watch Presentation
- 2023: “Survive & Thrive as an In-House Marketing & Creative Renegade” American Advertising Federation – Greater Evansville IN See Article
- 2023: “Top 10 Website/UX Essentials” New Mexico Governor’s Conference on Tourism & Writergals Virtual Luncheon See Article
- 2020: “Drowning in Data? How to Break Through the Clutter and Harness its Power” American Advertising Federation – Black Hills
- 2020: “Hotel Marketing in the new Frontier – Strategies to Succeed in a Post-COVID world” See video
- 2019: “Tricks & Treats for Good UX/ Web Design” American Marketing Association of NM:
- 2018: “Data-Driven Strategy: Lessons from the Trenches” American Advertising Federation – Baton Rouge, LA
- 2017: “Building the almost perfect career, how I became the Corporate Cowgirl and Social Tornado.” American Advertising Federation North Central Indiana
- 2019: Harwood Art Center’s Surface: “Emerging Artists of NM Professional Development Workshop”- Panelist on Audience Cultivation Session
- 2015 American Advertising Federation Western Region Conference “Fundraising” in Honolulu, HI
- 2012 Creative Albuquerque Symposium on the Creative Economy “Messaging Mojo” Panel Moderator
- 2012 American Advertising Federation Western Region Conference “Rethinking Finances: New ideas for revenue generation” in Denver, CO
- 2008 & 2010 Western Association of Convention & Visitors Bureaus (WACVB) Destination Marketing Tech Summit Speaker: 2010- “Destination Videos: Get the Full Picture” in Seattle, WA; 2008- “Using Video-based Content to Market Your Destination” in San Francisco, CA
- 2007 E-Tourism Summit “What You Should Know Before Overhauling Your Website” in San Francisco, CA