Meet Maresa

May – 2020
I want you to note this date. ↑
This is when I made the second version of this website live. The third version arrived in May 12, 2021
A few months after the Coronavirus COVID19 pandemic and quarantine.
This website represents the second and more actualized version of a dream. A dream to create my own world. To work with the most amazing partners, clients, and friends. To help small businesses and enjoy the work and the people.
This rebirth is a direct result of the Coronavirus closures. My other dream (as the new VP of a hospitality consulting firm) imploded along with all hospitality businesses in March 2020.
So here is version 2.0 of ConstellationCreative.Com. Launched. On this day the 20th of May in the year 2020.
I look forward to working with new clients and helping more small businesses achieve growth goals.
Warm Regards,
Maresa
Past Experience
Scroll to explore a constellation of my career. To see a more linear version with details visit my LinkedIn Profile.

See my pro-bono work for the labors of love and organizations I’ve supported by volunteering.
Today - 2017
Creator / Owner
Constellation Creative
Today - 2019
Executive Marketing Consultant
Dragonfly Strategists
Business Type: Hospitality Consulting Firm
Industry: Hospitality & Hotels
Functions: Marketing, Websites, Audits, Evaluations, Content, Social Media (Pre-COVID was Vice President of Marketing & Business Development)
2020 - 2017
Outreach Supervisor / Creative Director
New Mexico Educational Assistance Foundation
Business Type: Non-profit
Industry: Education & Finance
Functions: Website Design & Development, SEO, SEM, Marketing, Advertising, Graphic Design, Public Relations (Continue to contract for marketing SEM services)
2017 - 2011
Senior Communications & Creative Director (aka Corporate Cowgirl)
Heritage Hotels & Resorts
Business Type: Hotels, Restaurants, Bars, Nightclubs, Spas
Industry: Hospitality & Tourism
Functions: Strategic Integrated Marketing Plans and Campaigns, Experience Design, Digital & Interactive Marketing, Creative, Branding & Advertising , Public Relations, Community Relations
2016 - 2010
District 12 Governor, NM Board of Directors President + More
American Advertising Federation
Business Type: Non-profit Industry Organization
Industry: Advertising
Functions: Volunteer leadership for the local New Mexico club and the District 12. Board development, event coordination and promotion
2011 - 1997
Interactive & Design Manager
Albuquerque Convention & Visitors Bureau (Visit Albuquerque)
Business Type: Non-profit Destination Marketing Organization
Industry: Tourism
Functions: Developed, designed, managed, and produced collateral, interactive advertising, websites, video, and e-mail marketing.
Awards
Here are some of the awards I’ve won in my past life, working for incredible organizations with amazing teams and vendors.
HSMAI Adrian Awards
Hospitality Sales & Marketing Association International produces the largest and most prestigious hospitality competition recognizes outstanding advertising and public relations campaigns.
• 2016 Silver Adrian Award – Public Relations Innovation – Nativo Lodge Artist Rooms
• 2009 Best in Show Adrian Award – Web Marketing – Holiday Video “Life of a Brown Paper Bag”
• 2009 Platinum and Gold Adrian Awards – Holiday Video “Life of a Brown Paper Bag”
• 2009 Bronze Adrian Award – Summer Affordability Campaign
• 2007 Gold Adrian Award – Albuquerque Website www.itsatrip.org
40 Under Forty
Issued by Albuquerque Business First
Honored to be among the 40 of the most outstanding young professionals in New Mexico selected out of the most competitive applicant pool to date of over 400 applications in May 2013.
NMHA Top HAT Awards
New Mexico Hospitality Association won for “Most Innovative Promotion” two years in a row.
2016 – Won for Nativo Lodge Artist Rooms which has a 37% higher ADR than other rooms and resulted in $1.3 Million News Ad value in media stories
2015 – Won for Eldorado Hotel & Spa Lobby Lounge Naming Contest promotion which generated 670+ entries and 10,300+ website votes over a 9 week timeframe and resulted in 250+ people attending the open house and name reveal.
Many More Awards
To see how obsessed I used to be with awards see LinkedIn.
Now I am more focused on the proven ROI I can provide to clients.
nice things people have said about me
(In Writing)
(Some with exclamation points!)
Here are some quotes from LinkedIn and recommendation letters from people willing to go on the record about our Creator / Owner, Maresa Thompson.
“Maresa’s professional demeanor, strategic mindset and high level organization and communication skills are matched by a fun, friendly and creative personality. I have always enjoyed working with and for Maresa because she always has her eye on the ball and elevates those around her.”
“Maresa is one of those rare people who can be vastly creative and handle complexity at the same time. As long as I’ve known Maresa, she has championed New Mexican creativity and has worked with brands to bring more awareness to the artists, cultures and places that make this an enchanted land. She brings energy, thoughtfulness and dedication to any project fortunate enough to collaborate with her.”
“I have had the pleasure of working with Maresa for over a year (with Heritage Hotels). During this time, Maresa has done an amazing job with her creative talent which has elevated the quality of the company’s “look and feel”. She is someone who always follows through and is an absolute pleasure to work with. I am lucky to have Maresa as part of my team!”
“Maresa is truly a marketing genius. She is creative, detailed, passionate, and has an eye for artistic expression that is truly impressive. She is also a lot of fun to have on a dynamic team. Maresa is also very willing to speak her mind and fight for what she believes is right. She is loyal, energetic, and delivers excellence. I am so thankful she is part of my team!”
“Maresa is a wonderful fusion of traditional marketing skills blended with savvy in the new technologies and advertising vehicles for the modern marketing director. She combines enthusiasm with extraordinary talent to achieve amazing results and produce award-winning art and content. She is a genuine mover and shaker who has a unique ability to provide a comfortable space for fellow creatives to excel.”
“Maresa’s enthusiasm and talent have contributed greatly to the innovative and successful marketing of Heritage Hotels & Resorts, Inc. She takes pride in the day-to-day tasks; she has a tenacious attitude about all projects assigned to her. Her professionalism and integrity earn her the respect of all those who have the opportunity to work with or for her.”
“Maresa is my PR firm’s Heritage Hotels/Hotel Chaco client. We also worked with Maresa for many years when we handled the public relations for the State of New Mexico. She is a masterful media relations professional. We always know journalists are in terrific hands with Maresa and she leaves no stone unturned to help them get their stories while delivering great results for Heritage. She is also one of the hardest working, goal-oriented executives I have encountered in my career.”
“I have had the pleasure to work with Maresa in both an indirect and direct capacity. She is extraordinarily talented, high energy, enthusiastic, team-oriented, and self-motivated. We are lucky to have her on our marketing team at Heritage Hotels & Resorts.”
Competencies
I love learning new things. I also love lists. So here are some lists of applications I use and new things I am learning… this list is outdated instantly because I’m already learning new things.
Web + Email
Active Campaign
AddEvent
Constant Contact
Divi
Drupal
Eventbrite
GoDaddy
HTML
Hubspot
MailChimp
Proprietary Systems
Squarespace
Wix
WordPress
Zapier
Zoho
Zoom
Google + Social Media
Google Ads
Google Analytics
Google Maps
Google My Business
Google Search Console
Google Tag Manager
Facebook
Instagram
LinkedIn
Pinterest
TripAdvisor
Twitter
Yelp
YouTube
Design & Editing
Adobe Creative Suite:
Photoshop
Illustrator
InDesign
Acrobat
Premiere Pro
Lightroom
Adobe Spark Post
Microsoft Office:
Word
Powerpoint
Excel
With Profound Gratitude
Mentors & Idols
I’m so grateful to have the experience of working with some amazing people, incredible organizations, and knowledgable vendors. I wouldn’t be able to offer services to businesses without having had learned some hard and painful lessons over the years. A huge thank you to everyone who has shaped my career and touched my life.
Influential Books
Here’s a list of the most influential books of my career.
“Radical Careering” by Sally Hogshead
“Strategic Doing: Ten Skills for Agile Leadership” by Morrison, Hutcheson, Nilsen, Fadden and Franklin
“The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking” by Tom Monahan
“There is no more B2B or B2C: It’s Human to Human, H2H” by Bryan Kramer
“Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace” by Gordon MacKenzie
“It’s Not How Good You Are, It’s How Good You Want to Be” by Paul Arden
“Book from the Ground” by Bing Xu